I addressed this issue with our midterm
paper. There are many ideas to market a
library’s fiction collection. I loved
the creative ideas that I found in blogs and on Pinterest. I found wonderful ideas from a “Readbox”
playing on the video vending machines known as Redbox. I found a banned book display that featured
drawn characters from books that are frequently challenged. These characters were holding picket type
signs. Just an interesting idea overall.
One of the great ideas I found what was termed
an “Awesome Box.” These are patron input
stations, so to speak, that allow for feedback from patrons. They can be a good tool to receive reader
recommendations in which some libraries have even worked into the catalog. I saw one made to look like the TARDIS from
the Dr. Who series. Clever and fun idea.
I believe that with the rise of social media
popularity, a library would miss a potentially large audience if they were not
to have a social media presence. Facebook, Twitter, Tumblr, Instagram, YouTube,
etc. all offer ways of marketing towards an audience online.
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